Wednesday, February 29, 2012

2012 Red Ball

Mark you calendar! March 10th, 2012 is the Red Ball. Paul Loftland Photography is the official photographer for the 7th straight year. I hope to see everyone there to support a great cause and organization.

Photo of women on carousel horses by Paul Loftland.

To view some images from last year event click here.

Global Fusion Festival

For the past 4 years I have been the official photographer of MAC/PCVB Global Fusion Festival. The festival is an all day free event that features live performances, ethnic foods and cultural items. Their website for 2012 is now live.

Not sure if I'll be documenting this year's event, but I'll be attending either way. You can see all the images I captured for them on their website above. The images above were taken by Paul Loftland Photography except for the indian lady in pink. The images feature Estelle, Melanie Fiona, Brenda K. Starr, Meek Mills, and others.

Friday, February 24, 2012

NEWH AC Chapter Tour of the Madison

This week I had the opportunity to tour "The Madison" located in Riverside, NJ. This is a beautiful restaurant and catering facility. It's like a gem tucked away in a small town in South Jersey. The design of Wendy Holden is absolutely gorgeous. I was amazed at the attention to detail.

NEWH AC Chapter had their monthly tour at the Madison. I took a few photographs. Click the play button to view images. There is a soundtrack so if you're at work hit the mute button in the player. You can also click thru each image.

Friday, February 17, 2012

Philadelphia Skyline from the 33rd Floor

Philadelphia has a beautiful skyline from most viewpoints. However this one is very unique as it was taken from the 33rd floor of the Loews Hotel. Its 360 panorama which explains the distortion. The colors are beautiful and the view is amazing. ©

Tale of Two Cities

A panoramic story of two cities. Philadelphia,PA and Camden, NJ. While one strives the other is stagnant. Separated by the delaware river. This image tell the story of the two cities. Ironically the best view if from the Camden side. Where the property values are 1/5th of the Philadelphia side. Both waterfronts are beautiful. Its once you get to 3 blocks past waterfront is were these cities differ greatly. This image was taking on the Ben Franklin Bridge. This view is not possible with a traditional camera as it captures and panorama of almost a 180 degree view. Some artistic distortion is used to show the image perspectively. I grew up in Philly, my wife grew up in Camden. I love both cities. In fact my studio is now in Camden on the waterfront. I get to see the view of Philadelphia everyday. ©

Monday, February 13, 2012

Delaware Governor Jack Markell and Business Leaders speak to the Regions Business Community

2012 Regional spotlight presented by the Greater Philadelphia Chamber of Commerce held February 10th, 2012.  Governor Jack Markell and top business leaders spoke to an enthusiastic business group at Gore Technology Business Center in Newark, Delaware.

Paul Loftland Photography captured Public Relations and Marketing photography.  ©2012 Paul Loftland.

Monday, February 6, 2012

New Website for Professional Headshots

I took my sessions idea and ran with it.  I have created a website especially for headshots and portraits.  The idea came from the photography sessions that I have with my clients.  My clients normally get one great headshot but there are many other really good headshots they can use for their social media networks.   I also wanted to give small business an opportunity to get headshots at rates similar to my corporate clients who get discounts because they have more than 6 employees for me to shoot.  I will be offering special headshot rates on the 2nd and 4th Tuesday of every month in my studio here at the Victor Lofts on the Camden waterfront.  If you would like to take advantage of these special rates call me for an appointment.

New website:

Thursday, January 19, 2012

Portrait "Sessions"

A little while ago I had the opportunity to shoot Dr. Harvey Snyder for South Jersey Magazine.  I was going thru the images from the session, and realized that in addition to the shot the magazine chose, that there were some pretty good images that Dr. Snyder didn't get to see.

I have this book from a famous celebrity photographer called Sessions.  Its basically a couple camera rolls from his portrait sessions.  Hence my idea to take my portrait sessions and do a collage of images and call it sessions.

By the way, this portrait session took less than 30 minutes as does most of my portrait sessions.

This collage you'll be able to see how the portrait session went.

For social media this is great because you could use a different portrait for everyday of the month and have it automatic update you status when you change it.  What a great idea!

Wednesday, January 18, 2012

Celebrity Chefs and Great Food at the Airport

Sky Asian Bistro celebrated their Grand Re-Opening with a ribbon cutting at the Philadelphia Airport on January 17th, 2012.  Travelers now have the opportunity to experience fine dining while waiting for their flights.The ceremony featured Philadelphia celebrity chef Michael Schulson andairport management.  Paul Loftland Photography captured the festivities while airport travelers watched and dined on samples of Sushi, Kobe beef hamburgers, and shrimp fried rice.  Here is a picture montage of the some of the images taken at the event.

Tuesday, January 17, 2012


I just wanted to add some color to this blog.  This is a image taken at Club Fusion in Philadelphia.

Multiple Levels at College of Physicians

Thursday, January 12, 2012

Art Museum Area Brownstone

In November I was commission by Brown Hill Development to capture some images of a luxury brownstone in the Art Musuem area of Philadelphia.  Believe it or not this is the first time that I've shot an unfurnished home.  This by itself was pretty challenging as I usually compose my interior shots based on the layout of the room and furniture.  However this brownstone had such great features my job wasn't as difficult as I thought.  The high-end kitchen and bathroom made my job easier.

I did take some editorial liberties with the kitchen.  The original floors are a dark cherry and the cabinets are a beautiful dark walnut.

Sugar House Portrait

This past December I had the pleasure of photographing Wendy Hamilton, General Manager of Sugar House Casino located in Philadelphia, PA.  I was commissioned by the Public Relations Firm Jack Horner Communications to capture a formal portrait and an editorial portrait for Smart Business Philadelphia Magazine.

The Magazine will be out in April 2012 and they will use one of the images for the Cover.  Take a guess which image?

Holiday Christmas Displays in Center City Philadelphia

This past December 2011, Hoffman Design commissioned me to capture their Holiday Displays located at The Loews, The Bellevue, The Doubletree, The Ritz, 30th Street Station, The Cira Center, The Wanamaker Building and other locations.  Here is collage of the final images.

Wishing you a Happy Holidays and a Great 2012!

College of Physicians: 180 degree view of 3 Rooms

The Rotunda, Gross Library and Hutchinson room in one shot.  This 180 degree view shows the beautiful architecture of this facility.

Technically this view can't be achieve with a regular lens without major distortion.  So you have to make some sacrifices to show the space and tell the story.  These sacrifices are evident in the curved walls in the top and bottom of the image.  In order to make this image perspectively correct I would loose over 50% of the image.

This image was reworked from original images taken over 4 years ago.  I was able to use the experience and techniques developed over the past year to create an image that is technically and aesthetically gorgeous.  Your thoughts...

College of Physicians: Mutter Museum: Rotunda

A few years back I shot some Virtual tours and Still photography of the Mutter Museum.  You can view them on their website.

I had a chance to rework some of the images.  Here is one of the Rotunda.  I'm constantly learning and evolving as a photographer.  There is a big difference in my work from 4 years ago to now.  Back then I took the easy way and processed images using HDR.  I've now come to dislike this style of photography as it doesn't look natural.  Some call it too cartoonish.  I've developed techniques to capture the highlights and shadows without using HDR software.  I feel these images look more natural and realistic.  You can see more examples of this on my website at

This image below is a 170 degree view.  Wow!  But it doesn't have a fisheye look that you would expect from such a wide view.  There is evidence or a circular type lens being used.  However this room design fits this type of photography perfectly.