Monday, December 20, 2010

New Website and Portfolio coming soon

I've been working on a new website that will be viewable on ipad, iphone's, websites and most wireless devices.  My current website is currently dysfunctional and without a clear vision of my architectural style and what I like to shoot.  So, I'm going thru a major re-haul in my vision and marketing.  I will be putting my 20 best commercial and 20 best residential images on this website.  Here is one of the commercial images that made the cut.  Its an image of the Raw Bar at 1225 Sansom St. in Philadelphia.

Friday, December 17, 2010

Red Cross Holiday Party at Loews Philadelphia 2010

This is the 5th year that Paul Loftland Photography has donated his time and Portrait Print Station to the Red Cross Holiday Party.  Every year the Red Cross gives a holiday party for families that were helped in some way by Philadelphia Red Cross.  I provide Santa portraits and print them out on location for these families.  Here are a couple of the portraits.  There is even one here with Santa and the Philadelphia Fire commissioner.

Thursday, December 16, 2010

President's House Ribbon Cutting - Philadelphia, PA

The Philadelphia Multicultural Affairs Congress -  MAC/PCVB commissioned me to take some photographs of the this historic event.  This is the site where George Washington had slave quarters.  Philadelphia Mayor Michael Nutter spoke to the hundreds in attendance.

I wanted to share a handheld panorama that I shot fromt this event that give's a good idea of what the event was like.  Panorama's are large format images that I specialize in.  This original image is about 9000px in width.  This image would print with fine detail at about 9ft in width.  Click above image to see larger.  Click Zomify link below to see Hi-Res.

Check out High Resolution Zoomify. 

Tuesday, December 14, 2010

The Ross Library

Architectural shot of Ross Library in The Philadelphia College of Physician.

Beauty Portraits Montage

Here are the final images for the Rizzieri Aveda School's Student Makeup Artist.  The students did a fantastic job and I believe I was able to capture some nice images for them.

Utley Animal All Star Event Photo featured in AOL News

For the past several years I've had the pleasure of being the event photographer for the "Utley animal All Star Charity Event".  AOL news recently did an interview with Chase and Jennifer Utley and used one of my images.  You can read the full article here.

Thursday, December 9, 2010

Beautiful SJ Home influenced by Silo's from former Milk Farm

I had the pleasure of shooting a beautifully designed home by JLH Design.  This home was inspired by a well known dairy farm with Silo's.  Here are just a few images from this project.

New Beauty Portraits

Just completed a series of Beauty Portraits for Rizzieri Aveda School.  This was a fun shoot.  I'll post montage of my favorite shots soon.  Stay tuned for newly redesigned website.

Monday, May 10, 2010

Image Chosen for 10ft Window Graphic

This shot was taken at the Piazza at Northern Liberties during their grand opening.  Tower Investments has selected this image to be used as a 10ft Window Graphic at a Philadelphia Location.  This same image was used on a local TV commericial.

Friday, May 7, 2010

2010 Wall Ball at Loews Hotel in Philadelphia, PA

Paul Loftland Photography had the pleasure of the being the Official Photographer for the 2010 Wall Ball.  This the 5th Consecutive year that I covered this event.  It was a great fundraiser with more than 500 guest.  There was an incredible Mural backdrop in the main ballroom that had to be at least 200 feet long and 40 feet high.  Check it out in this room shot that I captured.

Wednesday, May 5, 2010

Night Architectural Shot chosen for publication

This night architectural image taken at a Puma event at the former Fuel House in Philadelphia was chosen for an upcoming publication.  This event was produced by Cashman and Associates.  I really like this image.  The colors that washed the buildings were great.  I used a higher f-stop to create the star effect on the street lamp.

Monday, May 3, 2010

Official Photographer for CCTc Roundup Gala

Paul Loftland Photography has been chosen as the official photography for Children's Crisis Treatment Center Roundup Gala Fundraiser being held at the Loews Hotel on June 4th, 2010.  For information about supporting this event visit the event website at

Saturday, May 1, 2010

Architectural Study: RCA Victor Buildings Part 1, Camden Waterfront, NJ

Today I started my Architectural Photographic Study of RCA Victor Buildings and other Architectural structures located in Camden, NJ. Here is a Photo Montage of the images captured for this first in a series of images I will be taking for a book I am working on.  All images & montage ©Paul Loftland Photography.

Friday, April 30, 2010

Utley All-Star Animal Charity Event at Electric Factory

Last night April 29th, 2010, Paul Loftland Photography had the pleasure of being the event photographer for this wonderful charity event.  The Chase Utley All-Star Animal Charity that benefits the PSPCA, held their 3rd annual charity event at a new venue this year.  The Electric Factory was the host to Phillie's players, Celebrities, VIP's and notable guest.  This was a really fun event.  Cashman and Associates were the Event Planner & PR firm for this event.  Stay tuned for a highlight slideshow.  It was a long night so I'm going to take the weekend to process these images.  Image pictured above is a room shot of this event.

Wednesday, April 28, 2010

New Additions to Website Portfolio: Window light Portraits

Just added new portraits to my portfolio.  These images were created for South Jersey Magazines Top Woman's Doc Feature (May 2010).  These images were taken at my new studio at the Victor Lofts on Camden's Waterfront.  My new studio has 14 foot ceilings with 11 foot windows.  There a beautiful light that comes in to the studio which was used with the addition of additive/subtractive reflectors.  All three images were created with available natural light.


Tuesday, April 27, 2010

Lifestyle Architectural: A New Style

I've been working on a new style to offer my clients. I'm coining it Lifestyle Architectural which basically means it puts people doing everyday things in a architectural surrounding. This type of image will give a 50/50 balance to people and architecture. I really believe this is how most of us see ourselves. Doing something in a space that makes us feel good. This example image is a shot from a brochure that I did for "The Residences at Two Liberty" in Philadelphia. They are an condominium division of one of Philadelphia's Landmark Skyscrappers.

View more at

Tuesday, February 2, 2010

Before and After Executive Portrait/Headshot

As a portrait photographer one of the our most difficult task is to get good lighting with a subject that has glasses. Its challenging to say the least. Corrective lighting and posing take the back seat to making sure there is no reflection of light in the glasses which ruin the picture. Then there is the problem of distortion caused by the lens when you show any part of the background thru glasses. This is a great example of great compromise in lighting and posing. In addition, the retouching was such that I wanted to make the client look his best without making him look like a different person. See the before and after the pictures and see if you can tell what was retouched. There is obvious retouching for the better, however retouching is only used to bring out the best in the subject.