Friday, April 30, 2010

Utley All-Star Animal Charity Event at Electric Factory

Last night April 29th, 2010, Paul Loftland Photography had the pleasure of being the event photographer for this wonderful charity event.  The Chase Utley All-Star Animal Charity that benefits the PSPCA, held their 3rd annual charity event at a new venue this year.  The Electric Factory was the host to Phillie's players, Celebrities, VIP's and notable guest.  This was a really fun event.  Cashman and Associates were the Event Planner & PR firm for this event.  Stay tuned for a highlight slideshow.  It was a long night so I'm going to take the weekend to process these images.  Image pictured above is a room shot of this event.

Wednesday, April 28, 2010

New Additions to Website Portfolio: Window light Portraits

Just added new portraits to my portfolio.  These images were created for South Jersey Magazines Top Woman's Doc Feature (May 2010).  These images were taken at my new studio at the Victor Lofts on Camden's Waterfront.  My new studio has 14 foot ceilings with 11 foot windows.  There a beautiful light that comes in to the studio which was used with the addition of additive/subtractive reflectors.  All three images were created with available natural light.


Tuesday, April 27, 2010

Lifestyle Architectural: A New Style

I've been working on a new style to offer my clients. I'm coining it Lifestyle Architectural which basically means it puts people doing everyday things in a architectural surrounding. This type of image will give a 50/50 balance to people and architecture. I really believe this is how most of us see ourselves. Doing something in a space that makes us feel good. This example image is a shot from a brochure that I did for "The Residences at Two Liberty" in Philadelphia. They are an condominium division of one of Philadelphia's Landmark Skyscrappers.

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