Art Museum Area Brownstone

In November I was commission by Brown Hill Development to capture some images of a luxury brownstone in the Art Musuem area of Philadelphia.  Believe it or not this is the first time that I've shot an unfurnished home.  This by itself was pretty challenging as I usually compose my interior shots based on the layout of the room and furniture.  However this brownstone had such great features my job wasn't as difficult as I thought.  The high-end kitchen and bathroom made my job easier.

I did take some editorial liberties with the kitchen.  The original floors are a dark cherry and the cabinets are a beautiful dark walnut.

Sugar House Portrait

This past December I had the pleasure of photographing Wendy Hamilton, General Manager of Sugar House Casino located in Philadelphia, PA.  I was commissioned by the Public Relations Firm Jack Horner Communications to capture a formal portrait and an editorial portrait for Smart Business Philadelphia Magazine.

The Magazine will be out in April 2012 and they will use one of the images for the Cover.  Take a guess which image?

Holiday Christmas Displays in Center City Philadelphia

This past December 2011, Hoffman Design commissioned me to capture their Holiday Displays located at The Loews, The Bellevue, The Doubletree, The Ritz, 30th Street Station, The Cira Center, The Wanamaker Building and other locations.  Here is collage of the final images.

Wishing you a Happy Holidays and a Great 2012!

College of Physicians: 180 degree view of 3 Rooms

The Rotunda, Gross Library and Hutchinson room in one shot.  This 180 degree view shows the beautiful architecture of this facility.

Technically this view can't be achieve with a regular lens without major distortion.  So you have to make some sacrifices to show the space and tell the story.  These sacrifices are evident in the curved walls in the top and bottom of the image.  In order to make this image perspectively correct I would loose over 50% of the image.

This image was reworked from original images taken over 4 years ago.  I was able to use the experience and techniques developed over the past year to create an image that is technically and aesthetically gorgeous.  Your thoughts...

College of Physicians: Mutter Museum: Rotunda

A few years back I shot some Virtual tours and Still photography of the Mutter Museum.  You can view them on their website.  http://www.eventsatcpp.org/

I had a chance to rework some of the images.  Here is one of the Rotunda.  I'm constantly learning and evolving as a photographer.  There is a big difference in my work from 4 years ago to now.  Back then I took the easy way and processed images using HDR.  I've now come to dislike this style of photography as it doesn't look natural.  Some call it too cartoonish.  I've developed techniques to capture the highlights and shadows without using HDR software.  I feel these images look more natural and realistic.  You can see more examples of this on my website at www.paulloftland.com.

This image below is a 170 degree view.  Wow!  But it doesn't have a fisheye look that you would expect from such a wide view.  There is evidence or a circular type lens being used.  However this room design fits this type of photography perfectly.

2011 Design on Delaware Conference for AIA Philadelphia

On Nov. 8th 2011, Philadelphia AIA held its 2011 Design on the Delaware Conference.  Paul Loftland Photography is a member of AIA Philadelphia.  In addition to specializing in Architectural photography my career started as a event photographer.  Here are some images from this event.





©Paul Loftland Photography | www.paulloftland.com

Design on Delaware: Penn Reception for AIA Philadelphia

On Nov. 7th, I had the pleasure of attending and capturing the Philadelphia AIA, Design on the Delaware Penn Reception at the University of Pennsylvania Facilities and Real Estate Building.  View images from this event.


©2011 Paul Loftland Photography | www.paulloftland.com